On board SWISS
Sold in travel retail, one of the two largest channels in 2025.
Founding Circle
Complice Founding Circle · Pre-funding capped at CHF 100,000
Become a co-owner of a Swiss premium skincare brand. Before it gets big.
Complice already sells in Switzerland and London, with gross margins of up to 93 percent. Now the company is opening its capital for the first time. The Founding Circle gets in before everyone else: 10 % below the campaign price, with perks that won't be available later.
- Gross margin per product
- 80 to 93 %
- Pre-money valuation
- CHF 2.1 M
- Founding Circle price
- −10 %
- Invest from
- CHF 250
The opportunity
Between prestige and mass market, there is room for a Swiss brand.
Anyone looking for skincare at the highest level often pays several hundred francs today, mostly for a name. Clean beauty brands are cheaper but rarely offer the standard of luxury care. Complice fills exactly this gap: formulated by a Swiss scientist, made in Switzerland, vegan, at prices between CHF 49.90 and 169.90.
The tailwind comes from the market: according to market studies, natural cosmetics grow by around 9.5 % per year, roughly three times as fast as the skincare market as a whole (around 3 %).1
Complice was founded by Nives and Shane De Souza. Nives spent years looking for skincare that delivers what it promises. Today she runs the company and has personally won its international retail partners.
Already proven
Not an idea on paper. A brand that has convinced buyers.
John Bell & Croyden, London
328 units sold in eleven months at the historic pharmacy.
TK Maxx
Sold through international off-price retail.
CHF 182,000
Product revenue 2025 (cash basis), with a positive operating cash result. Built with a very small marketing budget.
Proprietary formulas
Four products, formulas fully owned by the company.
Protected brand
Trademark and product registrations for Switzerland, the EU, the UK, China and India.
The Founding Circle
First in gets more. Not just more shares.
Pre-funding is capped at CHF 100,000 and open only to Founding Circle members. After that, the campaign opens to everyone, at the higher price and without these perks.
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Preis10 % below the campaign price
Same amount, around 11 % more shares than in the public campaign.
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Lifetime15 % investor discount
On all Complice products in the online shop. For as long as you hold your stake.
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From CHF 1,000Complice product set
The complete skincare set as a thank-you for investments of CHF 1,000 or more.
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ExclusiveFounders' evening
Invitation to an evening with Nives and the team before the campaign goes public.
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VisibleNamed as a Founding Investor
On the campaign page, by name if you wish. You are part of the story, not the audience.
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FirstDocuments before anyone else
Business plan, valuation and investment agreement before they go public. Plus a personal call on request.
The business model
High margin per product. Lean structure.
Production is handled by an established Swiss manufacturer, the company's own organisation stays small. Sales run through two channels: the own online shop with the highest margin and retail for reach. The online channel is exactly what has never been funded. This is where the round comes in.
| Produkt | Preis | Gross margin |
|---|---|---|
| PM Serum “Reset” | CHF 169.90 | 93 % |
| AM Serum “Glow” | CHF 149.90 | 93 % |
| 24H Moisturiser | CHF 79.90 | 85 % |
| Cleanser | CHF 49.90 | 80 % |
Gross margin based on the retail price; correspondingly lower in wholesale.
The plan
From proven product to scaled distribution.
With this round, Complice builds its own online sales, reactivates the retail channels from existing stock and reorders production. According to the business plan, the company is expected to be EBITDA positive in 2027 and to reach net revenue of around CHF 2.9 M by 2030.
The plan assumes full build-out. The crowdinvesting round funds the first phase; a follow-on round is planned for 2027 for the second.
Actual (cash basis) Plan · indicative, no guarantee
The return case
What your investment could become.
Complice does not plan any distributions in the coming years; profits go into growth. Your return comes from the increase in the company's value. Premium beauty brands are typically valued at 2 to 4 times their revenue in transactions. Applied to the 2030 plan, this gives the following illustrative scenarios.
CHF
264 participation certificates
Plan missed
Loss possible
up to a total loss
Conservative · 2× revenue
…
…
Base · 3× revenue
…
…
Optimistic · 4× revenue
…
…
Illustrative calculation, not a forecast and not a guarantee. Assumptions: 2030 net revenue per business plan CHF 2.86 M; company value = revenue × multiple, ignoring debt and cash; around 112,000 shares after a CHF 250,000 round; 20 % dilution from the planned 2027 follow-on round; no taxes or fees. Value is only realised for investors when shares or the company are sold. Neither is guaranteed. Participation certificates are not listed and only transferable to a limited extent.
Planned key terms
Transparent from the start.
The round is planned via the Swiss crowdinvesting platform Conda. The Founding Circle is personally invited before launch and subscribes in pre-funding at the preferential price.
- Issuer
- Complice Group AG (in formation), Canton of Schwyz
- Instrument
- Participation certificates: same rights to profit and liquidation proceeds as shares, without voting rights
- Pre-money valuation
- CHF 2.1 M (10 % lower in pre-funding)
- Investment
- from CHF 250 up to CHF 50,000
- Pre-funding
- Capped at CHF 100,000, Founding Circle only, 10 % below campaign price
- Round size
- Target CHF 250,000 · Maximum CHF 400,000
- Timeline
- Pre-funding planned from October 2026
- Founding Circle perks
- 15 % lifetime investor discount, product set from CHF 1,000, founders' evening, named as Founding Investor
The team
Product, brand, finance and fundraising. All in-house.
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Nives De SouzaCo-Founder & CEO
Over 15 years of international business development. Personally won Complice's retail partners.
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Shane De SouzaCo-Founder & CMO
Over 15 years in sales, logistics and marketing. Responsible for brand and content.
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Roman KochCFO
Certified auditor. Responsible for finance, legal and governance.
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Daniel JägerCOO & Fundraising
Over 20 years in finance and digital, has led crowdinvesting campaigns raising over CHF 1 M.
To be honest
What you should know.
- In 2025, around 81 % of revenue came from two retail partners that are currently paused. 2026 is a deliberate transition year with low revenue.
- Online sales are being rebuilt; reliable track record is still missing.
- The business plan assumes a follow-on round in 2027. It may dilute your stake.
- No distributions are planned in the coming years. Participation certificates are not listed and only transferable to a limited extent.
- Like any investment in a young company, this one carries risks up to a total loss. Only invest money you can afford to lose.
Founding Circle
Secure your place in the Founding Circle.
Register without obligation and tell us the range in which you could imagine investing. Nives will contact you personally as soon as the documents are ready. Pre-funding is capped at CHF 100,000; whoever subscribes first is in.
- 10 % below the campaign price, invest from CHF 250
- 15 % lifetime investor discount, product set from CHF 1,000
- Founders' evening and named as a Founding Investor
Welcome to the Circle
Thank you. You're in the Founding Circle.
We will contact you personally before we open. If you have any questions, simply reply to our first email.
